Gaya APA

Mauborgne, W, C, K, R. (2006). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business School Publishing Corporation.

Gaya MLA

Mauborgne, W., Chan, Kim,, Renée. "Blue ocean strategy: how to create uncontested market space and make the competition irrelevant". Boston: Harvard Business School Publishing Corporation, 2006. Electronic Resource.