The effect of country of origin image on brand equity through the mediation of brand associations, brand loyalty and brand awareness on lg air conditioner (ac) in Surabaya

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The effect of country of origin image on brand equity through the mediation of brand associations, brand loyalty and brand awareness on lg air conditioner (ac) in Surabaya

Ivana Haryanto Silvia Margaretha Dudi Anandya - Nama Orang;

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Judul Seri: -
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Penerbit: : UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT.,
Deskripsi Fisik: 14 hlm. : ilus
Bahasa: Indonesia
ISBN/ISSN: 978-602-73852-0-7
Klasifikasi: NONE
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The effect of country of origin image on brand equity through the mediation of brand associations, brand loyalty and brand awareness on lg air conditioner (ac) in Surabaya

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